Is Marketing Your Salon Or Spa Is A Waste Of Time

The world is changing really fast (as if you didn’t know)…

70 odd years ago there were really only a handful ways a salon or spa owner could attract business.

* Face to face
* Newspapers
* Magazines
* Publicity
* Signs
* Events
* Direct mail

And a few more.

Yet W.Clement Stone (if you don’t have his book entitles “The Success System that Never Fails” then get it) built a $1billion insurance business from scratch the GREAT DEPRESSION!

Nowadays there are endless ways for you to attract new salon & spa clients.

All those methods above tons more offline methods & so many online methods you could bury yourself them for a lifetime & still come up dazed & confused about what works & what doesn’t.

And that brings me onto yet another comment I hear from salon & spa owners all the time:

“Online spa marketing is a waste time offline salon marketing doesn’t work!’…

I’m a good mood today so I won’t swear but what a LAME excuse for being LAZY.

And for this chap I bet they don’t work because his mind is locked away a dark room shielding him from trying ’stuff’ just case he fails.

We ALL fail it’s part succeeding.

But this article isn’t about that.

This is article is about:

If W Clement Stone can build a billion dollar business from scratch the Great Depression with nothing more than ‘blood sweat & tears’ why this day & age do so many salon & spa owners struggle.

I mean we have so many options for attracting clients & so many options for keeping contact with them adding value & increasing their life-time spend.

Here’s an insight into part the problem.

We do have endless ways to attract clients online & offline.

BUT because the speed change the speed at which new things arrive MOST businesses have ended up with a BIG PILE jumbled up marketing strategies & means for attracting & keeping clients that it’s not only nearly impossible to know what works & what doesn’t BUT they all FIGHT each other rather than work SYNC.

OR else they are so ’scared’ trying something new (maybe even just getting online) that just like the chap above they block out all options but what they’re used & slowly but surely get surpassed by competition & deserted by customers who expect more…

And W Clement Stone REVEALS the answer to this problem the TITLE his book…

I’m not going to tell you what is here…

BUT can YOU tell me what is & WHY it’s the so important?

Post your answers as comments to this article… If you dare (I will NOT ridicule anyone I promise probably just stopped anyone posting at all… Go on.. Have a shot)…

Henry Baker.

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